La importancia de la identidad corporativa en las instituciones de educación superior Academic Article

abstract

  • Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case.

publication date

  • 2016/1/1

edition

  • 37

keywords

  • Competitive advantage
  • Corporate identity
  • Dynamic environment
  • Education
  • Factors
  • Higher education institutions
  • Specificity

International Standard Serial Number (ISSN)

  • 0798-1015

number of pages

  • 20