Formulación de estrategias para incentivar el turismo sostenible en Colombia, con énfasis en regiones con un alto nivel de desarrollo económico.
Thesis
Nowadays, the global tourism industry has become one of the most important sources of prosperity (talking about employment, welfare and wealth) surpassing the automotive and petroleum industries, this fact is considerate by the United Nations as a huge development opportunity for emerging countries. Colombia is a great example of this, a country that has a great potential in Nature Tourism and that is starting to include tourism in the development plans of its major cities like Villavicencio, the current commercial epicentre of the Llanos Orientales and the Meta´s tourism developing leader. This research has been done in order to analyze and highlight the circumstances that have hampered that the sustainable development could progress as much as the Meta´s growth of tourism, focusing on the hotel industry. From this, a survey to 42 hotels is performed. After seeing its results, is analyzed the way that is taken the sustainability from a practical point of view by the hotel owners. The gathered information reveals that most of the tourist agents have a lack of consciousness regarding the green movement that is happening now globally, they don't have as a priority the sustainable issues, they don't know the environmental regulations and they don't have clarity about the processes of certification. Additionally, an analysis of the current regulations in the hotel industry was developed, studying good environmental practices from a supply chain perspective (internal logistics) and administration (marketing), in order to propose strategies that drive sustainable growth in the region.
