Personal finance are one of the primary fields for economic growth and social well-being. It has been evidenced in our country that there is a high level of financial illiteracy and that current initiatives have been deficient in generating changes in behavior. This is partly explained by the lack of spaces in formal education and a current standardized programs supply that ignore the knowledge, objectives and particular situations of each person.The Finance Education Center offers educational programs in personal finance based on the benefits and tools of Educational Technology and Modular Education. Among some of the primarily competitive advantages that outstands are; the product portfolio includes the only proposal on the market that offers personalized or customizable programs by the client, with availability all year long, in asynchronous or self-pace modes, and maintaining an interactive experience through a digital educational platform. Additionally, there is an offer of synchronous programs to deepen and put knowledge into practice.