All companies seek to have longevity and to stay in the market for a long time, despite adverse situations that may occur both internal conditions of the company or by external conditions; therefore the sustainability of companies is always threatened. In questioning the reason of why some companies are more durable than other the Research Group of Durability (GIPE by its name in spanish) at the University of Rosario, is studying the factors that enable the sustainability of companies to determine which of these factors may be considered in an indicator to measure the longevity of a company.
