Colombia has been an active part of the international trends in the commercialization of non-traditional products, in fact, the treatment and research of marijuana for medicinal and natural purposes was one of them, for this reason, the Congress of the Republic issued the Law 1787 of 2016, which established the regulatory and scientific framework for researching medicinal cannabis, regulating its production, distribution and marketing in the national and foreign context. The focus of this research is given in the analytical method in the study of the variables that make up the environment and the influence on the growth of the analyzed problem. The market for medical Cannabis is promising, by 2025 it is estimated that Colombia will obtain income in the order of the USD $ 791 million dollars, Under processes of technification and opening of licenses for the use of marijuana for purely medicinal purposes, on the other hand, the opening of this type of organization must emphasize the high investments that companies must make for the logistics operation in the production of medical cannabis, represented in terrain, technology, labor and research & development. The production of medicinal cannabis in Colombia is practically new terrain and with limited innovative trends; The dynamism has been given by the entry of foreign companies into the country, who have introduced the business model under investigative production policies for subsequent production at scale, promoting this economic sector in which small and medium-sized companies have been linked to take advantage of marijuana.
