The market opportunity is defined as the necessity of reach the condominium management market, which is increasing rapidly in Bogota. We are focus in the locations of Usaquén, Suba and Chapinero. Today there are not enough companies specialized in the condominium management market. These companies do not generate value to the consumer neither satisfaction. That’s why we believe that we have and opportunity. We are focused in creating value, with flexible standards, quality, and efficiency with the help of the software industry, the technology and the internet. Our main service is Condominium Management and the second one is real state. We create value with our virtual office, with the use of our communication strategies and also with our strategic partners and our personal assistance. With the implementation of the above, we strongly believe that we can take advantage of the opportunity creating our own employment and generating revenue in short medium and long term. Today the condominium market is growing and the value of the market is around 61. 200´000. 000 million of Colombian Pesos, per year. This market rises in average 1% each year. AAA PH SAS has a share in the market of 0, 0843%, but at the end of the implementation of this business plan is going to 0. 3921%. The project is located in the Avenue CR 15 number 144-43 apart 101, Bogotá Colombia. Our core is located in the localities of Suba, Chapinero y Usaquén. In the future we will expand the business to the towns near Bogotá (Chia, Cota) and other cities of the country as Medellin and Cartagena. The investment is of 22 million of Colombian pesos. The average income of sales in the first year is 77 million of Colombia pesos, for the second year is 135 million and for the third year is of 211 million. The net utility of the first year is 631. 866 Colombian pesos, for the second year is 17. 827. 602 Colombian pesos and for the third year is 28. 024. 867 Colombian pesos. The expenses are reflected in the fixed labor because of the capacity that we need to provide an excellent service. The gross return is of 77. 63 % per year. The return of the sales is 0. 82%, but we need to consider that the value of the sales in this project is in average and we strongly believe that is going to be higher. Take into account that today we have contracts that generate twice of revenue as the one we proposed in this paper. The return over the investment is higher than the average in the market for a little more than 9 million of Colombia pesos. With this we can assure that this is a viable project which generates better results than the ones we can obtain in the regular market. The interest rate return is equal to 33. 22%. It is consider a high value but it is OK because of the nature of the business taking into account that is a service. This rate strongly recommends continuing working in the project. In addition, this rate means that with the project you will recover your investment and you will generate additional benefits of 33. 22 Colombian pesos per peso invested. The Net Present Value is of 9. 152. 729 million of Colombian pesos. This means that the project generates 9 million of Colombian pesos more than a project that generates 14 % in profitability per year. The indicator of financial viability is the period of the return of the investment. Considering that the investment is of 22 million of Colombian pesos, and the total of the revenues of the 3 years is higher, we can consider that the investment will be recovered in the third year.
