This document is intended to show the business model of Eco Stores and its business plan. The main objective is the design plan for a first physical property which then will be scalable and repeatable for the following stores. The main features of this project are: the value proposition, business model, strategic direction, market analysis, financial plan, marketing strategies, operational and administrative strategies. The emergence of the project was due to the absence of Colombian chain stores that offer cheap products of good quality. In countries such as England, the United States and Canada there are chain stores such as Poundland, 99p stores and Family dollar which offer products such as: food and beverage, health and beauty; gardening and home, entertainment, celebrations and parties, children and babies and everything related to the seasons of the year for a single price or less than the stated price. The methodology for the research was conducted with a series of surveys, interviews, desk research and field research that showed the real needs of residents of Suba.
