Bhips Burger Thesis

short description

  • Undergraduate thesis

Thesis author

  • Castro Bernal, Santiago

abstract

  • Bhips Burger focuses on the offer of 4 high quality hamburgers. The first product is the Cheese Burger: it consists of Bimbo hamburger bread, 200 gr meat, cheddar cheese or double cream, lettuce, tomato and sauces. The second is the Double: it has Bimbo bread for hamburger, two meats of 200 gr each, cheddar cheese or double cream, lettuce tomato and sauces. The third product is the Premium: it has Bimbo bread for hamburger, 200 gr meat, bacon, cheddar or double cream cheese, tomato lettuce and sauces. The fourth product is the Continental: it has Bimbo bread for hamburger, 200 gr meat, egg, bacon, cheddar or double cream cheese, lettuce, tomato and sauces. All these hamburgers mentioned above are sold in combo, it means they are all accompanied by potatoes and soda. Currently what differentiates us from our competition are 3 elements: Quality, Price and Quantity, we talk about quality because this is a handmade product, meat and sauces are a family recipe and our sauces are quite a differentiating value since these they are not the ones that the competition generally offers, they are combinations of flavors that come out of the everyday, the sauces are found in a bar, which is located next to where the kitchen is delivered, which is an added value in the post-sales issue because the customer can continue with the experience choosing and enjoying the sauces that are most your pleasure.

publication date

  • February 17, 2020 6:42 PM

keywords

  • Added Value
  • Attention
  • Competition
  • Hamburger
  • Handmade
  • Improvement
  • Quality
  • Service

Document Id

  • 6ac2ef32-dd2c-472d-b92b-aa8f8d52703b