Plan de negocio para la comercialización de un producto innovador de cuidado personal en el mercado colombiano Thesis

short description

  • Undergraduate thesis

Thesis author

  • Cortés Murcia, Jeimmy

external tutor

  • Castro Figueroa, Andres Mauricio

abstract

  • The trade relations among countries of the world have come enlarging recently, improving through treaties and agreements, among these countries, . China has been a power economic fort in its trade relations and of business established with countries of the world. In which to Colombia refers, they have come themselves presenting possible negotiations for the achievement in agreement in a nearby future that permit a free exchange of products and services. Taking advantage of the relations among these countries the idea of a business for the importing of a novel Chinese product arises oriented to the sector of beauty in Colombia. This product is a wireless electro thermal device to smooth the hair. Which even does not exist in the Colombian market, reason by which would be able to have a very good acceptance on the part of the Colombian woman, therefore is a product that will permit to save time and to eliminate the dependence to the use of a electric contact in order to use this electro thermal apparatus. To evaluate the feasibility of business, I am carried out a market research of which good results were obtained, therefore a high percentage they accepted that they would buy this product to the price that this inside of the rank of the sale price in Colombia. The necessary investments were studied also to initiate the business and the costs of operation of this. I am carried out a projection to five years of the operation of the business, and the results of this they were that the business will always have liquidity to be settled in the course of these five years and the initial investment will be recovered in the month 13. To carry out the initial investment of the business is required capital of the associates and obtaining of a credit on the part of these, that credit that will be paid in its totality in the third year. I am carried out the calculation of the cost of sale of the product to determine its final price which, did not turn out to be greater to the average of the current electro thermal device of the market with the aggregate value that the product that intends to import is wireless. The previous thing is an advantage of the product of the market, along with the guarantee and quality that intends to have in this product. Due to the business is viable, according to it described previously, the roles they investigated themselves and necessary costs in “Cámara y Comercio” for the constitution of a business.

publication date

  • 2009-03-13

keywords

  • Business plan
  • China
  • Colombia
  • Exports
  • Globalization
  • INCOTERM
  • Imports
  • Tariff
  • electro-hair

Document Id

  • 70c5b1c0-7d49-469d-905e-bad0b954bd65