During the last years the companies are carrying out activities that 10 or 20 years ago were unthinkable by the companies directors. Now, they are increasingly striving to carry out social responsibility campaigns, where they contribute socially and voluntarily to social, economic, and environmental improvement. Companies that have developed greater social responsibility have earned a very good reputation and have been able to grow by helping their community. This essay will show corporate social responsibility in the mass and financial consumption sectors in Argentina. Recognized companies that work in this country have been able to achieve successful results of their social campaigns. This is a trend in this country that is beginning to gain a lot of strength, which is why it is going to look more closely at the work that companies have done, seeing how the sector behaves and how the beneficiary community reacts.
