As managed futures is important to remember that our role is not only to create a business and generate revenues consistently. This is one of many tasks that a person who is moving to create or be part of a company, whether large or small will always be variables that over the years have become more and more indispensable to the processes of this route. The main theme of our case study is to understand the concept of endomarketing or as many know internal marketing; in a nutshell it is something that for years has been its effectiveness in productivity and employee satisfaction. Google is one of the largest multinationals in the world that the last recognition was by one of the most influential ranking The World`s Billionaries occupying as company CEO Larry Page # 12, which for years has been able to invest in its most important resource is its employees. In an interview with Fortune magazine, Larry exclaims that it is important that the company is a family, people feel they are part of the company, and that the company is like a family for them. When it comes to people that way, you get better productivity. With this little example and idea of how one of the most influential brands in the world has strengthened your best resource for years which has paid him the success he has today. So it`s like internal marketing or endomarketing being one of the concepts covered in the general marketing today, making getting as a business model in most companies that exist today. This is one of the reasons that motivated us to develop this case study you will see next, which is based on research and analysis of variables comprising the company Petrofac, and while it has managed to implement the concept in their daily processes. The case study describes how through the years has been able to successfully implement the tool evaluation and analysis of the domestic market to employees who are today Petrofac International Limited. We will cover first with the objectives of the study, followed by the onset and growth of the company in recent years, in which countries is present and what their most important projects are today. The case study will be implemented by a type of descriptive research that gathering sufficient both quantitative and qualitative information anger us strengthen the main hypothesis, we will use statistical data to be collected from surveys, interviews and focus group. At the end with the analysis and conclusions we reach we seek to demonstrate the positive impact it has had employees from different countries and different cultures that have gradually influenced the company to achieve the success it has achieved so far, and same way as the company has influenced each of the lives of these people no matter where they are toiling, the company always seeks to feel part of it. As overall results, arguments that support the implementation of internal marketing allows the company to generate competitive and dynamic advantages, which are developed internally for future reflect them to external customers are obtained. The study allowed concluding that internal marketing should be a communication strategy within a company becoming necessities for the company, since the profits generated are increasingly needed for each area covered by the business.
