The present test identifies which aspects of environmental impact management communicates the cruise company Royal Caribbean through its channels of communication to the different actors of interest work this is an investigation with a content analysis that It was determined as a method of study because it is a technique of inquiry that allows through the formulation of relationships by systematically identifying certain characteristics of a text to contribute to a perception the context that gave rise to the Communication considered in the theoretical framework with review of different theories to develop in the work pertinent researches. It presents the problem where all the indications that lead to the research objectives are detected, also justified the development of it.
