The following research is a case study made to La Pulla video blog since April 2016 until April 2018 that seeks to show how was the journalistic treatment that occurred in the different contents For this, research was carried out as references that show the characteristics that identify the column of traditional journalistic opinion, then, after the analysis of the first 84 videos emitted by the channel, identify the similarity of the characteristics between these two formats. Also, it He conducted an in-depth interview with one of the co-creators of the video blog that allowed him to contrast and verify the data obtained during the content analysis. For these reasons, and among other results, our The research exposes that this new format, despite belonging to the genre of opinion, can not be pigeonholed within what is known as a traditional column, since it does not comply with most of the characteristics that identify the latter. In addition, as future research, we suggest that a research on the argumentative line that is used in this videoblog.
