This paper estimates two property valuation models and determines which one is more accurate in predicting real estate prices in Bogotá. One method considers that the price of a house is explained by its relationship with properties with similar characteristics, while the other method is implemented from the financial literature (Gordon (1959)) and proposes that a property is a financial asset that generates periodical income through rent. By using a novel database of online publications of properties in 2020 in Bogotá, I found that the financial valuation method has a similar predictive capability on real estate prices compared to more traditional methodologies. These results allow the possibility to implement more robust financial valuation techniques to the real estate market.