The longevity is an issue that has been studied extensively in the world. In Colombia, a study has been making on the conditions for creating sustainability in Colombian companies; this study was done with the research group of the Universidad Del Rosario together with business organizations in Colombia. There are several studies in Entrepreneur longevity that is well worth studying. This work shows a comparison between the studies in Rosario University and various sources of literature on corporate longevity.As you progress through this work it is established relations between both points of views which are key to the understanding of corporate sustainability by business leaders. Similarities are established which works as tools to enhance the performance and target business organizations to create spaces and conditions for business longevity.
