Bonnita is a company born in 2015 in March, economic activity is classified under ISIC 4751 code, retail sale of textiles in specialized stores, currently it has a commercial establishment located in the Kennedy neighborhood of Bogota, the investment made for this company was done entirely with its own resources, the results obtained so far have filled the expectations of investors and in the month of August this year a new store that improved opens the profits of the company. The Bonnita stores focus all their business model to create a shopping experience for your target segment is women between 18 and 40 years of age, stratum 2 to 3 medium - low, through strategies own merchandising, which generate a different and more impulsive attitude within the store, using sensory and psychological elements that the consumer does not perceive but influences their decision and way to buy, making it more profitable for Bonnita stores. The target segment is large in the city of Bogota, the most representative market competitors employ different business models and there is no leader in this segment as many of these companies diversify regarding gender that focus their efforts, Bonnita heads only women, product turnover is rapid due to inventory management just in time, allowing be competitive with price and product innovation. The balance point of the company was achieved in the 10th month (December), leaving a profit the first year of $ 72, 420, 312, investment recovered in year 2, the business plan bases its business growth in a scalable and easily replicable following these parameters the new store openings Bonnita to be undertaken according to plan growth and atonement initially stipulated for the city of Bogotá, but he hopes to enter new markets and segments at a time. Key words: CIIU, Business ModelTarget segment, Diversification, Just in time, Breakeven.
