The purpose of this bachelor final project is to present a proposal for a new journalism website, Tierra de Reinas. The main intention of this web page is to create specialized journalism by reporting about the cultural and folkloric beauty pageants that take place in overall regions of Colombia. These beauty competitions, which are a showcase for the culture and folklore of different places of Colombia, also involved other features and industries like fashion, advertisement, stylism, and all related to the contestants' stories and aspects around the creation of the beauty pageants. Therefore, this proposal is different in contrast to the superficial approach in the traditional media about the beauty pageants in our country.