This project aims to research the relationship between organizations with the environment and marketing, for which it is required to mention the conflict of interests between community and organization, and how the organization is perceived as a good neighbor in the community. It also involves objectives based on the identification of oil and natural gas networks, both international and national, in order to address a more accurate strategic sector, and be shown as a general example of the relationship between organizations and the development of communities. Basic factors will be considered in the study of this energy sector, which are their main components, and a specific theoretical framework, which allows the development of the principal concept of forming communities for its successful implementation. Similarly marketing issues will be included, but seen from another point of view, one close to the community, taking the media and marketing as an important concept included into the impact of organizations in the community, it means taking the concept of marketing as those communities surrounding organizations, how they interact each other, and how the impact in both of them is. In the same order, results regarding deeper approaches to marketing concepts that are not developed very often but retain their fundamental essence will be established, and those who silently continue impacting on organizations, but if we study it and take advantage, in some way will achieve benefits for our organization and the collective interests.
