Nowdays, organizations understand more the value of people inside of them, for being the revitalizing element. Therefore, it is necessary to constantly transmit company´s vision, mission and objectives in order to people to contribute to it. Given the recognition that organizations have towards the human resource and its administration, there becomes necessary the efficient existence of a leadership that is able to assure favorable conditions of work to employees and that guarantee the achievement of company´s objectives. 21st Century organizations demand leaders with strong and developed qualities, skills and attitudes to face all the external factors that can exist. That's why the need to study company Lacteos El Pomar arise, because is a company that rose from the ashes after having gone into liquidation and whose leader reference is the manager of the company. The purpose of this case of study is to describe and analyze the leadership and motivation as transformative tools in the new management of Lacteos El Pomar, as well, understand how these strategies were implemented and influenced the group of workers to overcome the crisis. Through this case of study, is expected to understand if the company´s manager is perceived as a leader and identify his kind of leadership. On the other hand, by interviewing employees of the company, it is expected to identify those factors that influenced negatively to accentuate the crisis of the company. Finally, it is expected to analyze those leadership strategies implemented by the company´s manager that led to the permanence of the company despite the crisis.
