Colombian companies do have an interest on exploring foreign markets; their main reasons for doing so are expanding their market, and gaining access to cost economies; and that even if they are not aware of it, Colombian firms are inadvertently following the stages and are bringing into play some of the Uppsala Model’s core aspects and using them within their corporate strategy. Colombian enterprises could draw from these models so as to modify they way they operate, switching from an empirical way to a more consciously designed management style, thus, harboring the creation and strengthening of a competitive advantage.
