Wine Consumption in Colombia has increased in recent years, which positively show the progress of the wine sector due to various factors such as: the variety of prices, promotions by retail companies, the increase of specialized stores, among others. With that said, the sector presents a great opportunity in the Colombian market not only by the rising consumption of alcoholic beverages but also by the apparent change in the preferences of the consumer towards this type of alcoholic drink. This research aims to carry out an analysis of the national wine market in order to explore the different aspects that influence the sale and responsible consumption of wine in Colombia and also propose development strategies that allow a greater growth in the wine sector.
