The purpose of this business plan is to introduce a brand new oriental food restaurant, which is called POR TI For you: its slogan is healthy eating, eat delicious, eat for you. Its located in Bogota city, more specifically in the county of Chico; Chapinero Borough. POR TI`s target market is 1% of the floating population, and specifically stratas four five and six (according to official Colombian strata divisions). POR TI originated in the idea of delivering and guaranteeing consumers a healthy and better personal lifestyle choice. POR TI provides excellent and quality products, which are prepared with organic and fresh ingredients, based on homemade recipes. POR TI is an innovative idea. It is trying to keep the concept of fast and take away food, however with a healthy approach, rooted in the oriental cuisine, looking to create colourful food, different texture and delicious flavours that can captivate the consumer.
