Carro de comidas Papasote Thesis

short description

  • Undergraduate thesis

Thesis author

  • Rodríguez Pulgarin, Sergio

abstract

  • In this project the solution to a problem will be made known through an enterprise, this problem was evidenced in the Gratamira neighborhood which is located in the north of Bogotá, more exactly in the suburb of Bogotá. The problem that was evident in the vicinity of Cl 152B # 72-2 to 72-166, was the lack of commercial establishments in that area, which is why residents did not have options to meet their food needs in an easy way. . For this reason it was desired to undertake the Papasote project, which is defined as a food cart sales step where they offer fast foods such as french fries with additions. For this project a business model was set up and marketing studies were carried out, where the products to be offered are determined through marketing strategies, all based on commercial objectives based on a rigorous financial plan.

publication date

  • August 22, 2018 10:10 PM

keywords

  • Fast foods
  • Food needs
  • French fries
  • Marketing
  • Project

Document Id

  • e77ff1ac-b090-4cf9-b81e-61d46e002d7d