The following work of intrapreneurship is the result of the exhaustive research for the improvement of the production chain of the company Alicio Clothing focused on the production and commercialization of clothing through a differentiated and innovative buying experience, calling itself The fashion psychologists where the customer creativity is embodied in a garment through an experience guided by experts in graphic design and fashion. For the following work, the Joint Ventures of two companies Alicio Clothing and HAM (Custome Made) must be named, HAM is a company dedicated to the creation of personalized formal shirts for men, being an excellent strategic all to enter in the formal market and to add value to the product portfolio, the production process of HAM like Alicio is very handmade and had countless restrictions due to the context of the sector in which they are part of and the bargaining power of supplier. As a result of this joint ventures both companies decided to co- created a new the production chain in order to increase production rates, quality of garments and reduce bottlenecks.
