Corporate social responsibility in cruising: Using materiality analysis to create shared value Academic Article


  • Tourism Management


  • Creating Shared Value hinges on the interdependence between a company's success and social welfare, and also the identification and expansion of connections between that company and society. Because critics say the concept is counterproductive, in that it focuses too narrowly on the company's economic value creation, we take a materiality analysis approach of corporate social responsibility (CSR). This approach provides evidence of what is important to stakeholders and promotes meaningful corporate disclosure, central to the Global Reporting Initiative. This study reports on a materiality analysis of the cruise industry, comparing stakeholder concerns/demands with both the relevant literature and existing CSR reports to determine to what extent the current industry definition of its social responsibility matches the expectations of its stakeholders, and subsequently, to theorise reasons for the patterns found. Results evidence that cruise companies tend to both over-report immaterial issues and under-report material issues, without responding to stakeholders' requests.

publication date

  • 2016/4/1


  • 53


  • Corporate Social Responsibility
  • Corporate disclosure
  • Cruise
  • Cruise industry
  • Economic value
  • Economics
  • Global Reporting Initiative
  • Hinges
  • Industry
  • Interdependence
  • Materiality
  • Shared values
  • Social responsibility
  • Social welfare
  • Society
  • Stakeholders
  • Value creation
  • Values
  • analysis
  • corporate social responsibility
  • critic
  • cruising
  • demand
  • economic value
  • economics
  • evidence
  • industry
  • interdependence
  • literature
  • material
  • responsibility
  • social responsibility
  • social welfare
  • society
  • stakeholder

International Standard Serial Number (ISSN)

  • 0261-5177

number of pages

  • 12

start page

  • 175

end page

  • 186