Audiosystem’s pps Ltda is now dedicated to the development and commercialization of flightcases, national it is taking possession as the best in this market. So it, the firm provides specialized rental equipment for events and shows locally recognized as one of the most important. Today the company belongs to the rental sector other machinery, but the same players in the sector of events from the area have adopted it as: sector of specialized equipment for events.This analysis has two main sections, in the first part is performed the structural study of the strategic sector, defines the value chain and the strategic position of the corporation and the second part is performed a Matrix study, it is conducting to evaluate and adopt new strategies. In the sector under study performed various tests and studies to determine different phenomena as overcrowding, also performed the lifting of the competitive landscape in order to analyze whether the industry can find new opportunities, so it the structural analysis of market forces, located the company and the sector within a panorama of return that takes barriers to entry and exit, in the analysis of competition performed a series of calculations of the industry and the company in order to determine the current status of its strategy. As for the definition of the strategic position and the value chain and the study is done only for Audiosystem´s pps. The matrix analysis is a collection of variables and matrices that evaluate the external and internal circumstances that affect or benefit the strategy that the company currently is working on, and helps to determine the proper routing proposed in the first part.
