This document have a business plan for Creationist. This venture will be a digital platform for co-creation between companies and young people through competitions. The objective is that, through company’s competitions be possible to solve a specific need , which could be creating a new good or service, creating advertising messages or making any kind of process improvement. The creative input for the solution are the ideas proposed by young people. Due to its nature, it will be digital and will have two audiences in parallel: young people between 18 and 25 years living in Bogotá, and companies operating in the same city. To build the entrepreneurship proposal, the following steps were developed: 1) exploratory and descriptive research of the two audiences; 2) analysis of the competitive environment, and 3) Implementation of surveys by segment to identify the main requirements of the companies and the young people motivations to participate in the competitions. The value promise is that Creationist be a link between companies with co-creation needs and young people who is starting their working life. In the financial and investment analysis, Creationist showed as a viable project. Although it generates losses in the first year, in the second year it achieves the breakeven point. It is important to clarify that the income from this project will come only from the companies and that the young people will know about competitions thought a virtual community in social media. One challenge of this project is build a robust community of young people involved, because they are the ones who will provide innovative ideas for the solution of business needs. That is why, from the knowledge acquired during the Master in Marketing of the Rosario GSB, we develop an integral marketing plan contemplates a pre-launch phase, launch strategy and activities for maintenance that guarantee a successful business.
