Intrapreneurship and innovation are factors that contribute to the permanence in the market as they are tools that allow us to respond to new trends in the environment, also working as tools to address uncertainty. Given its importance for current organizations that are developed in dynamic and turbulent environments, this degree project aims to describe the processes of intrapreneurship and innovation at Nestlé Mexico and identify aspects related to the culture of intrapreneurship. Identifying innovation practices within Nestlé's organizational objectives, showing some elements raised in the company's corporate strategy aimed at innovation and intrapreneurship and exposing the principles of Nestlé culture focused on leadership and strengthening talent, creativity and work teams for sustainability.
