This paper analyzes some of the steps taken by the multinational Bimbo in its globalization process and understands how it achieved its expansion and positioning in 32 countries. Likewise, it intends to show the strategies implemented that allowed its brand to be identified as local in the different markets where it offers its products. It is extremely important the structuring of strategies. Its execution allows it to achieve the objectives proposed by the company, being this the backbone of the companies, leading to the organizations to manage, stay active and with direction. One of the fundamental strategies for Bimbo was the growth by acquisitions which allowed a rapid positioning in the market where it arrived.
