Direct mail order is presented to women through a speech that characterizes the activity as the possibility of creating a business, which hides different aspects of the working conditions of the activity. In this context, this paper grade ask the reasons for linkage and retention of women Tunjuelito to this activity. This question is structured around an understanding of the activity from an objective and subjective dimension . The analysis of the activity is proposed from 3 faces illustrate the heterogeneity permanence strategies and practices used by women to develop the activity . The discussion is given from the theoretical perspectives of informal work, precariousness and outsourcing in conjunction with fieldwork with selling locally.
