Evaluación y formulación Franquicia Andrea Milano 1932 Thesis

short description

  • Postgraduate thesis

Thesis author

  • Galeano, Ariana
  • Álzate, Nicolás

abstract

  • In recent years the trend has been set to buy clothes for babies and children to the rhythm of fashion, being the same consumers who decide the style of clothes and brands that they want to use. It is believed that this impact has been enhanced by the media revolution such as television and the Internet, which has opened the door to cultures different from the look, which have influenced the behavior and enthusiasm of children.The children's clothing market in Colombia covers more than 13 million children between 0 and 14 years of age, which suggests business opportunities in the fashion sector. Among the main characteristics of this sector is that the changes occur with the greater frequency, since in infancy the speed of passage from one stage to another predominates a level of knowledge, determination and attitudes and tastes.Andrea Milano in the city of Barranquilla over the next 10 years, with a franchise project in the cities of the Caribbean coast of Colombia such as Cartagena, Santa Marta, Monteria, Riohacha and Valledupar.

publication date

  • September 6, 2017 2:48 PM

keywords

  • Finance
  • franchise
  • projects

Document Id

  • 17746452-2985-4d27-9cd4-02f43ff28e4d