The country branding strategy is a tool that has been developed not only for nations to make themselves distinguished in the world conglomerate but also through the characterization of their competitive, geographical, cultural, economic and political advantages, the public and private sectors. use as an opportunity for marketing and positioning of the image and its products. In Colombia, this strategy has also been developed, among other objectives to be used by companies and improve their commercial positioning internationally. The present qualitative research, based on the design of a case study, using the structured interview as an instrument, provides information about the use of the Colombia country brand strategy, by small leather goods manufacturers located in the metropolitan area of Medellin, Colombia.
