One of the limitations to terminate local cultivation of industrial tobacco plantations is the historical dependence of many rural families to this crop. Farmers have contracts with the tobacco industry that guarantee the purchase of all production in exchange for strict quality conditions. This is unusual for average farmers as they are generally subject to risky and uncertain environments. Contract farming has been used as a bargaining chip by the industry against new regulations. We carried out a lab-in-the-field experiment to determine if the provision of information on the profitability of crops increases the willingness to invest in long-term crops rather than short-term crops. The aim is also to analyse whether tobacco growers can invest in alternative crops with the appropriate incentives. According to the results, there was no evidence that the provision of information affects crop choice. However, approximately 60% of participants opt for long-term crops regardless of the incentive provided.
