Organizations are always looking for better conditions with the only purpose to give us answers in the environment and interaction changes between organizations in the same industry. For that reason it is necessary to identify all the characteristics that allow them survive and always grow with market or keep steady in it. In these order, the idea of this document is to develop a scheme, where two important and leader organizations of insurance in Colombia, as Suramericana de seguros and Seguros Bolivar, compete in a commercial point of view and show how this competition will identify, every aspect of influence in each organization. The research was focus on the competitive concept and to explain it according with the authors reviewed in particular we see how an organization based on its structure, its importance and availability on necessary resources to develop their activities, the impact and organizational implications subsequently the way to face the environment. Abovementioned and base with a conceptual review, it was made a collection of facts and figures of both organizations and industry where they belong, further interviews structured and semi-structured were made in the sales area, because this area of the organization is in charge of generate strategies from sales, positioning products in the market, identify the consumer profile, know and understand the market and competition. Aforesaid with the purpose of characterize the organizations analyzed defining how to respond with the competition and environment, to finally establishing which are similar and different behavior from each other. Therefore the results obtained in the investigation allow to established weather two similar companies in its structure, size and market share compete in the same way and what implications has to do with organizational behavior.
