Mercado de los vinos espumosos chilenos en Colombia Thesis

short description

  • Undergraduate thesis

Thesis author

  • Moreno Jiménez, Daniel
  • Velásquez Molina, Juan Sebastián


  • This work was carried out with the intention of providing advice to the ProChile institution for the strengthening of sparkling wine in the Colombian market. The behavior and preferences of Colombian consumers were studied, and strategies and recommendations were proposed to help improve the consumption of Chilean sparkling wine in Colombia.

publication date

  • 2017-07-10


  • Big surfaces
  • Chile
  • Colombia
  • Competitive landscape
  • Digital marketing
  • Retail
  • Sparkling wine
  • Strategy
  • Trade Marketing
  • Wine

Document Id

  • 2b4fa73b-2121-45bc-8f3b-7d223ff7a914