Maluar is an E-Commerce that offers the service of assembling gift boxes through a simple process on its web platform, also offers pre-assembled gift boxes and corporate gift service; as a differentiating value, the vast majority of products to be marketed will be manufactured by local artisans from Colombia. It is expected to have a great precenciality in social networks that serve as can for potential consumers to go to the official website of the company, through the creation of advertising campaigns. Market opportunity: By 2022, it is estimated that the retail market will reach an approximate size of COP $ 9,556,500,217,660, with which it is expected to obtain a market share of 0.00314%, with sales worth COP $ 299,812,086, this making use of current trends such as: •Internet sales growth in the country. •Growth of interest in sustainable products. •Increase in the consumption of automated products. Total expected cost of the venture: The project has a total expected cost of $ 420,440,676 COP, however, the initial investment to be made is $ 73,962,570 COP. Financing: The financing of the venture will be divided between the two partners as follows Mónica Rentería Quiroga with a subscribed value of $ 278,328,025 COP, and Guiderman Alberto Peinado with a subscribed value of $ 142,112,651 COP.
