Artificial Intelligence (AI) is a technology that is transforming companies, through the automation of activities, timely data analysis and optimized decision making, AI can help companies in their efficiency, productivity and competitiveness. Companies that do not adopt AI risk missing opportunities and losing competitiveness. Using techniques and tactics, this article discusses the need to use AI in business management. The methodology used is a review of literature, in Google academic, and databases, under a purification of the same according to specific standards, for the introduction of the concept and origin of AI and its importance and impact on organizations. In conclusion, AI is a technology that is transforming the management, production, operation and delivery of products and services. AI improves efficiency, productivity and competitiveness in industries and companies, as well as helping companies enter new markets. Companies that do not adopt AI risk losing their market position and ultimately going bankrupt
