The project is developed by a cleaning products company with more than 30 years of experience in the market. An organizational analysis is carried out to identify, using the SWOT diagnostic tool, the challenges that the company must assume to guarantee its sustainability in the long term. Likewise, to face the administrative risks that are experienced in the 21st century due to the drastic acceleration of the renewal of strategies, the conversion of innovation in daily work, and the creation of a work environment that inspires employees to always give the best of themselves. Thanks to this analysis and diagnosis, a roadmap was defined with specific actions that the Company must follow in the short, medium, and long term. Additionally, this PAE allowed the Company to understand the importance of administrative management to guarantee its permanence in the market and, at the same time, to advance in the implementation of the most relevant projects proposed through this Degree Project.
