Nowadays the trend is to create awareness regarding the conservation and preservation of the environment, as the largest and best supplier of natural resources, inputs and materials that allow man to meet the needs. That is why concepts such as eco-sustainability, eco-design, innovation and nanotechnology are essential when using a product for mass consumption. For several years, we have been working and forging the terms globalization or foreign trade, it is clear that we are increasingly closer to an international integration where competition not only focuses on the local market but also on the global. Those companies that remain only satisfying an internal market, end up staying stagnant, in comparison to those that manage to enter other countries and generate there brand recognition. Therefore, I write this degree work with which seeks to expose the company Cristoro the importance of opening a new market, in this specific case: French. During the document, the advantages and disadvantages that exist today to enter that market by exporting glass containers, are analyzed both the qualities of this good, as well as the conditions of the market to which one wishes to enter.
