In a tough environment where breakfast cereal consumption for Colombians loses relevance, a food and beverage multinational analyzes the situation by reviewing macroeconomic, regulatory, social and cultural aspects of the environment to generate alternatives that allows it to continue with the commercialization and marketing of its products. The alternatives came up by using different methods such as data and environment analysis, in depth review of the competitor, pareto analysis, and revenue management among others. This applied business project allows the business unit to evaluate this crisis from different perspectives and implement actions or change the strategy for some cereal brands to turn around the business. All the actions described in this paper, are already underway and different KPIs have been implemented to measure the effectiveness of such alternatives. Furthermore, the contribution for the food and beverage company is providing ideas and trying them out to prevent the business from closing its operation by December 2020 and continue contributing to the Colombian production industry
