Escenarios del retail en Bogotá Thesis

short description

  • Undergraduate thesis

Thesis author

  • Gamboa Palacios, Iván Fernando

abstract

  • In recent years the main driver of the industry is the trade, the economic activity of Bogota has a joint work with productive enterprises involved profits and returns for both sectors to meet the needs of the inhabitants of the capital. The importance of strategic planning scenarios in retail allows a systemic approach that describes the interaction of this with their environment, providing tools for decision making by senior management of retail companies based in the capital identifying key variables that allow the generation of future scenarios using hypotheses.

publication date

  • 2010-11-26

keywords

  • Benefits
  • Business Dynamics
  • Growth
  • IPC
  • Key Variables
  • PIB
  • Per-capita income
  • Planning
  • Private label
  • Profitability
  • Prospective
  • Systems Thinking
  • Timing Chain
  • Value Chain

Document Id

  • 573ee3f3-3b50-40d8-aab7-7a40da2ce7d8