Every company should have a clear mission, which establishes the goals, designs a solid business portfolio and coordinates the future strategies in order to fulfil the proposed goals as well as to deliver and exchange offers that may have value for the consumers, partners and the society in general.The aim of the present thesis is to propose a marketing plan for the Comyno Company, a FinTech located in Frankfurt am Main, Germany. As a final objective it turns into a model, which can be replicated and improved every year inside the organization.It consists of a theoretical and a conceptual part where the notions of marketing, marketing plan and its components are explained based on the works of Kotler, Armstrong and Echeverri.Additionally one can find a description of research that adopts the project in the methodological part. The results reveal a marketing plan aimed at improving branding and communication strategies.
