Construcción de una visión compartida, a través de una metodología prospectiva que contribuya al direccionamiento estratégico de la empresa C.I. CUPISA S.A. Thesis

short description

  • Undergraduate thesis

Thesis author

  • Cubillos Murcia, Laura
  • Guerrero Jojoa, Daniela

abstract

  • The present work Construction of a shared vision through a Prospective Methodology that contributes to the Strategic Addressing of the Company C.I. CUPISA S.A., looks for developing an exercise for the construction of a structural analysis in a shared vision, with base in the prospective methodology that contributes to the identification of the strategic objectives and the futures stages of C.I. CUPISA S.A.

publication date

  • December 17, 2010 5:16 PM

keywords

  • Accumulation analysis
  • Futures Stages
  • MIC MAC
  • Marketing department
  • Prospective
  • SMIC
  • Structural strategic sector analysis

Document Id

  • 6e3e6bb6-8eea-42c4-922f-31d183e5b14a