The following thesis is part of the academic work of the professor Carlos Eduardo Méndez Álvarez, named as: ELEMENTOS PARA LA RELACIÓN ENTRE CULTURA ORGANIZACIONAL Y ESTRATEGIA, which project is part of the investigation line of the business school of the Universidad del Rosario. This thesis was developed as requirement of the bachelor degree as business administration, and is complemented by the thesis “ELEMENTOS PARA LA RELACIÓN ENTRE CULTURA ORGANIZACIONAL Y ESTRATEGIA: CASO IBM.” which was developed for Angélica Marie Barón. Therefore this thesis have been developed at the same time and in mutual cooperation with the author named before and established in the same theoretical framework.This academic work wants gathering theoretical information about the concept of organizational culture and the organizational strategy. It is looking for a demonstration in the relationship between culture and the strategy inside of an organization. Now days all companies are running not only for a part of the market share but also about to get social credibility and intellectual capital management, to improve the quality of environmental in the societies where they take advantage. If a company want to succeed in this competition need to understand how behaves the internal social structure of the company and how can manages it to empower succeed in the follow strategies.
