Vino “Don Melchor” : análisis de la exportación a China Thesis

short description

  • Undergraduate thesis

Thesis author

  • Pinzón Peña, Nicolás Javier
  • Téllez Garzón, Juan David


  • Wine production in Chile has great advantages, especially due to the optimal climatic and phytosanitary conditions, which means that internationally recognized wines of high quality are produced. Within the Chilean wine industry, there is Viña Concha y Toro S.A., which is nowadays the largest producer and exporter of wines throughout Latin America.

publication date

  • 2017-11-23


  • China Wine Market.
  • Chinese Culture.
  • Concha y Toro Vineyard.
  • Improvement Plan.
  • Wine Exportation.

Document Id

  • 7184b8a8-bd0a-4d33-8c53-50d0d3ff8638