The analysis will have particular emphasis on market characteristics and the needs of the organization in relation to a future scenario that will position American Laundry as one of the leading companies in the Laundry sector in Bogotá. In line with the above the idea of making an application for homes, which brings the solution to several of the points exposed in the project, will give access to more accurate information, market diversification, closeness to customers and possibility to plan my processes.