The purpose of this project is to analyze the feasibility of developing an application that reduces the empty travels in freight ground transport in Colombia. Using mobile interconnectivity, the objective is to increase demand and facilitate the supply of land freight transport, initially in the department of Cundinamarca. This study intends to identify the resources (tangible and intangible) necessary to carry out the project, analyzing the main limitations and advantages that the environment provides for its execution and defining the structure of its implementation. For the development of this project, information will be collected from the land transport sector and its sociocultural environment in the region where the digital app will be tested. The information will be analyzed mainly from two criteria, first the operational feasibility of the application, which will establish and ensure that the conditions required are presented within the interest group. Second the financial viability, which will establish the economic impact of the development of the digital app.