SEAT, is one of the main automotive houses in Europe and the main one in Spain, After its merger with Volkswagen, it has had a transformation that has led it to be one From the main exporters of auto motors in Europe, with their motor home located in Barcelona, Spain, SEAT has become a significant reference for the industry Spanish automaker, reaching markets as varied as the Colombian one, from, In fact, Colombia is constituted in the decade of the 60s as the first Latin American country in receiving imports from SEAT. The purpose of this paper is to account for SEAT as a successful company, with presence in several countries, emphasizing in Colombia and in its historical consolidation as the main automotive house in Spain.
