De la morbilidad a la perdurabilidad Laboratorios Vogue Thesis

short description

  • Undergraduate thesis

Thesis author

  • Franco Moreno, Leidy Johanna
  • Lozano Bohórquez, Andres Felipe


  • This degree work aims to identify the routes and methods used by an organization to overcome the crisis. The case study is Vogue Laboratories Company, who were in restructuring agreements (Law 550/1999), and by the decisions of business leaders survived and remain in the market, which is why the Faculty of Management Universidad del Rosario was awarded the Phoenix Award 2009, which recognizes and highlights the collective effort of its managers and workers who rebuild businesses, identifying characteristics that allow them to be sustainable, enduring and successful. With this picture of the business situation, is to underscore the business management protruding from its crisis and facing increasingly competitive markets. For the development of the research used several analysis tools such as interviews, surveys and visits to the company in which they discussed strategies and efficiency made to protrude from the crisis and achieve compliance with its restructuring agreement. The work was organized under the guidelines of the Faculty of Management, in which variables were also analyzed as the Leadership and Management to identify its administrative and successful path to overcome the crisis of Vogue Laboratories

publication date

  • 2012-12-14


  • Efficient
  • Longevity
  • Morbidity
  • Process
  • Resource

Document Id

  • c50e905c-d7b4-45db-be05-c92606eac001