Introduction: Non-surgical invasive aesthetic procedures seek to offer rejuvenating treatments with the aim of improving the bio-psycho-social health of patients. The objective was to describe the sociodemographic characteristics, aesthetic procedures and complications presented in the population of users of aesthetic services that respond to a survey in social networks in Colombia during the year 2019. Methods: Epidemiological, descriptive cross-sectional observational study. Adults who have undergone non-surgical cosmetic procedures in Colombia and who answered the survey completely were included. The survey was shared by social networks and e-mails. Sociodemographic variables, procedures and their complications were collected. The variables were analyzed by means of univariate descriptive statistics. Results: The female population is the main gender that underwent non-invasive cosmetic procedures. The most performed procedures are body shaping equipment, laser treatments, botulinum toxin, body injectables and temporary fillers. Doctors perform the most non-invasive cosmetic medical procedures, closely followed by beauticians. Discussion: In this study, conducted through a shared survey on social networks, it was found that women are still the ones who perform the most aesthetic treatments, in accordance with what was found with the world statistics. The most reported complications were bruises, changes in skin color due to hyper- or hypopigmentation, and burns. In terms of the personnel who performed the procedures, we found that approximately half were performed by medical personnel and the other half by non-medical personnel.
